Some Statistics for You for Online Retailing

Here are some recent online retailing statistics you should find interesting.  How does the below compare to your analytics?

  • Parents spend more of their budget online in comparison to non-parents (40% vs. 34%) and spend 75% more time online shopping each week (7 hours vs. 4 hours for non-parents).
  • Parents spend 61% more online than non-parents ($1,071 vs. $664).
  • When shopping online, nearly half (48%) of online purchasers first turn to a mass commerce marketplace.
  • The top three factors that are very or extremely influential in determining where Americans shop are price (87%), shipping cost and speed (80%) and discount offers (71%).
  • 66% of online shoppers have decided not to buy an item because of shipping costs.
  • 72% of females and 59% of males have decided to abandon their purchase because of shipping costs.
  • 78% of online shoppers want more images from ecommerce sites.
  • 69% of online shoppers want more reviews from ecommerce sites.
  • 46% of online shoppers want more product comparisons from ecommerce sites.
  • 42% of online shoppers want more testimonials from ecommerce sites.
  • 30% of online shoppers want more video from ecommerce sites.
  • 42% of online shoppers have made a purchase they later regret.
  • 44% of people go directly to Amazon to start their product searches, compared to 34% who use search engines like Google, Bing, and Yahoo to search for products.

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