Simple Check Verification To Confirm Your Keywords Work To Where You'r – EPOCHBG

Simple Check Verification To Confirm Your Keywords Work To Where You're Marketing

It's a commonly unknown fact that keywords customers use to search for products vary from state to state, even city to city.

To effectively reach people in your marketing you have to keyword-rich content that matches the search terms customers are using.  Therefore your marketing campaign has to be flexible enough to match customer's terms in their specific area.

Let's take a look at a current popular product: CBD 

CBD is commonly spoken in the same conversation with Cannabis, Hemp, Cannabinoid, and so on.  The chart below shows the interest level of these terms that US customers have been searching for the last 90 days (the first 3 months of 2019).

 

The following chart depicts the interest level, by state, metro area and by city, across the US, for the term "CBD" for the first 3 months of 2019: (Click on the 3 dots on the lower right of the chart to view by state, by metro area, and by city). 

 

Here is a relative interest chart for the first 3 months of 2019 of the various CBD product categories.

 

The above chart appears to indicate that most customers interested in CBD just know the term "CBD Oil" as that is the significant product search term.

 

If we remove "CBD Oil" from the comparison chart this is the interest level of the other product categories:

 

The following chart depicts the interest level, by state, metro area and by city, across the US, for the term "CBD Tincture" for the first 3 months of 2019: (Click on the 3 dots on the lower right of the chart to view by state, by metro area, and by city).  

 

 

Compare the above chart with the interest level for "CBD Topicals"

 

 

We get a lot of inquiries relating to Marketing, SEO, Driving Traffic, PPC ROIs and so on. Reaching your customer online is and has become a complicated effort.

To be successful performing marketing campaigns yourself matching keywords to popular search terms by geographic area is a must (amongst other things).

Contact EpochBG to discuss the targeting of keywords in your marketing programs.


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