EpochBG's Blog - Building and Managing Successful Online Stores – Page 11 – EPOCHBG

EpochBG's Blog - Building and Managing Successful Online Stores

How To Perform A Google Analytics Audit For Your Ecommerce Site

Accurate Google Analytics (GA) data is the first step to making smarter business decisions, reducing costs, and learning more about the products and services you sell on your e-commerce site.   But do you trust your current Google Analytics data? If not, it’s time to learn how to perform an audit of your setup. As someone who has worked on hundreds of Analytics profiles, I get to see many different approaches to GA setup, and the problems faulty setups cause when it comes to making informed marketing decisions. As the saying goes, it’s typically garbage in, garbage out.  One important note:...

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