EpochBG's Blog - Building and Managing Successful Online Stores – Page 9 – EPOCHBG

EpochBG's Blog - Building and Managing Successful Online Stores

Separating Online Traffic from Spam

Separating Online Traffic from Spam

The last few posts stressed the need to focus on online traffic volumes, bounce rates, and conversion rates if you are just starting or trying to build sales. It's intuitive that to have significant sales you must first have a tremendous amount of traffic visits (sessions) as the number of sales transactions will always be a fraction of the total number site sessions.   It's worth mentioning, however, always take a look at the type of traffic you begin to develop, in particular, if this traffic is from some sort of marketing program like email campaigns, affiliate campaigns, etc., that...

Read more →


Sell One Way on Amazon and Another Way on Shopify

Sell One Way on Amazon and Another Way on Shopify

Sell One Way on Amazon and Another Way on Shopify Did you know that if you have an Amazon presence AND an e-Commerce site (like Shopify) that you need two different sales approaches? Read more about it below. Today 55% of online shoppers in the US start their online shopping by directly going to Amazon. Only 28% now start with Google search.Two key metrics to determine and monitor to ensure you have a chance to be successful on Amazon (assuming you have good products at proper price points):(1) The particular Amazon Marketplace you want to sell (Toys, Electronics, Health, etc.)...

Read more →


Your Social Media Ads Not Producing Sales?

Your Social Media Ads Not Producing Sales?

I get asked quite often that why an e-commerce site such as a Shopify store is not getting better sales results from their respective social media marketing ads (whether on Facebook, Pinterest, Instagram, etc.). My first response is do you have google analytics installed properly on your Shopify store and are you using google analytics?  Most installations of google analytics that I come across are not fully enabled meaning the demographics, enhanced reporting, e-commerce, remarketing, etc. are not enabled. Assuming the analytics is installed properly and fully enabled, what needs to happen to understand why sales are not what the...

Read more →


Still Not Getting Online Traffic or Sales?

Still Not Getting Online Traffic or Sales?

Not getting traffic and sales on your Shopify Store?Here are the typical issues causing the problems (assuming whatever product or service is a viable competitive product):1. No traffic is more a reflection of your marketing than your website site itself. So if you have no traffic the problem lies with you not reaching out and getting the attention of the potential customers properly. If you're not getting traffic working on your website likely will not significantly help. You need to work on your marketing.2. No sales is a function of problems with your website, products, or a combination of the...

Read more →


Some Statistics for You for Online Retailing

Some Statistics for You for Online Retailing

Here are some recent online retailing statistics you should find interesting.  How does the below compare to your analytics? Parents spend more of their budget online in comparison to non-parents (40% vs. 34%) and spend 75% more time online shopping each week (7 hours vs. 4 hours for non-parents). Parents spend 61% more online than non-parents ($1,071 vs. $664). When shopping online, nearly half (48%) of online purchasers first turn to a mass commerce marketplace. The top three factors that are very or extremely influential in determining where Americans shop are price (87%), shipping cost and speed (80%) and discount...

Read more →