EpochBG's Blog - Building and Managing Successful Online Stores – Page 9 – EPOCHBG

EpochBG's Blog - Building and Managing Successful Online Stores

Do you sell on Amazon or to Amazon?

Do you sell on Amazon or to Amazon?

A common response when speaking to online retailers is that they do not know the difference between selling to Amazon (Vendor Central account) and selling on Amazon (seller central account). Successfully working with Amazon and making money can be a tricky undertaking.  Companies will hire employees or consultants to manage their online retailing efforts.  But leaders at these companies may very well have no idea how it all works, have no idea how to measure accurately the results and therefore have no basis in making informed decisions on how to improve or correct the online retailing effort. To begin with selling...

Read more →


Can You Afford to Grow Your Business Organically?

Can You Afford to Grow Your Business Organically?

We here at Epochbg Business Services hear quite often about a revenue goal a brand or manufacturer has for a particular period of time, whether its for the next 6 months, next 12 months or even for the next 5 years.  The question immediately comes up is where is the working capital going to come from to allow the sought after revenue growth? What is needed, in addition to a well thought out marketing plan, is a financial plan since you will be spending money (usually mainly on inventory but depending on your particular business it could be for new equipment, or...

Read more →


Separating Online Traffic from Spam

Separating Online Traffic from Spam

The last few posts stressed the need to focus on online traffic volumes, bounce rates, and conversion rates if you are just starting or trying to build sales. It's intuitive that to have significant sales you must first have a tremendous amount of traffic visits (sessions) as the number of sales transactions will always be a fraction of the total number site sessions.   It's worth mentioning, however, always take a look at the type of traffic you begin to develop, in particular, if this traffic is from some sort of marketing program like email campaigns, affiliate campaigns, etc., that...

Read more →


Sell One Way on Amazon and Another Way on Shopify

Sell One Way on Amazon and Another Way on Shopify

Sell One Way on Amazon and Another Way on Shopify Did you know that if you have an Amazon presence AND an e-Commerce site (like Shopify) that you need two different sales approaches? Read more about it below. Today 55% of online shoppers in the US start their online shopping by directly going to Amazon. Only 28% now start with Google search.Two key metrics to determine and monitor to ensure you have a chance to be successful on Amazon (assuming you have good products at proper price points):(1) The particular Amazon Marketplace you want to sell (Toys, Electronics, Health, etc.)...

Read more →


Your Social Media Ads Not Producing Sales?

Your Social Media Ads Not Producing Sales?

I get asked quite often that why an e-commerce site such as a Shopify store is not getting better sales results from their respective social media marketing ads (whether on Facebook, Pinterest, Instagram, etc.). My first response is do you have google analytics installed properly on your Shopify store and are you using google analytics?  Most installations of google analytics that I come across are not fully enabled meaning the demographics, enhanced reporting, e-commerce, remarketing, etc. are not enabled. Assuming the analytics is installed properly and fully enabled, what needs to happen to understand why sales are not what the...

Read more →