EpochBG's Blog - Building and Managing Successful Online Stores – Page 9 – EPOCHBG

EpochBG's Blog - Building and Managing Successful Online Stores

Are You on Amazon and if so Are You Doing Well?

Are You on Amazon and if so Are You Doing Well?

If you’re not on Amazon you’re definitely missing the boat in terms of being successful in online retailing. If you’re on Amazon but not doing well then you need to visit www.epochbg.com. Here are some interesting Amazon Stats:• Accenture Consulting's 2016 Holiday Shopping Survey has an amazing statistic that 84% of U.S. shoppers planned to check Amazon.com Inc. before buying elsewhere. The numbers are similar for the United Kingdom at 80% and France at 70%. • 44% web shoppers go to Amazon for product searches.How are you going to compete with that in your Shopify store? If you're not smart...

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Free Shipping

Hello from epochbg.com,Online retailing continuously becomes more competitive for sellers. This doesn't mean online retailing is less profitable than any other marketplace. What it does mean that (1) You have to evolve your business model and, (2) you cannot ignore reality.Reasons for offering free shipping: - Makes you appear as competitive if not more so than your competitors - Huge selling call to action improving overall customer experience - For online retailing free shipping is becoming if not already a virtual requirement.Why is that most businesses don't understand how to modify their pricing to offer free shipping? We are not...

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Before You ask for a Review of Your Online Store Because of No Sales or Traffic

We get a lot of requests to review client’s and or potential client’s online stores to improve their financial performance. A common conversation then takes place to discuss the path that request will take.Number 1: There is really no point in discussing marketing changes/improvement options IF the following three criteria have NOT been achieved no matter what kind of traffic you have or what great marketing campaign you are running:Customer Education – Why should the customer buy from you? Why shouldn’t the customer buy your product, or a product very similar to your product, on Amazon, Walmart, Google Shopping, Ebay,...

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Do You Know What You Don't Know

Do you know the difference between the $29/month plan and the $79/month plan on Shopify? I have clients that don't get the significance between the two plans so I'm blasting out a general email to Shopify stores explaining.(1) From a financial point of view if you don't have $16,700 / month in online sales or $25,000 / month in POS sales you're not benefiting from a $79/month assuming you're using the Shopify Gateway payment system. If you're using a non-Shopify gateway then the breakeven is $5,000/month in sales.(2) If you are using the $29/month plan your abandoned cart recovery notification...

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No Traffic No Sales No Problem

Ok…  So you built a website and maybe are on Amazon as well.  But you and most other small brands out there have yet to achieve traffic and sales for your E-commerce store.Lack of traffic has nothing really to do with sales.Lack of Traffic is: reflective of marketing reach getting a hold of your true customer creating a driving reason to come to the store in the first place Developing AND executing a marketing plan should be your primary objective, which is a major undertaking.  Social Media, brand messaging, connecting with your targeted customer and so on are the action...

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