AMAZON MARKETPLACE SELLER PROGRAM

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Do you know 54% of USA online shoppers start first by searching Amazon before searching anywhere else?  And that 84% of USA online shoppers will check Amazon before finally making a purchase?  So if you're not on Amazon, and NOT doing well as a seller there, chances are you are not going to achieve the goals you have set for yourself.

Amazon now controls over half of all online sales in the USA.

We grew out of a successful internet business focused on a more traditional business model of purchasing inventory and reselling on Amazon, eBay, and other marketplaces. What we found was a wide variation in the execution and ultimate success of merchants selling on Amazon themselves. This led to inconsistent sales for manufacturer’s products, driven primarily by less than ideal product listings, presentation of feature – benefits, media (photos – videos), marketing within Amazon, and product pricing.

In discussions with numerous small to mid-sized manufacturers, a business need was identified to provide a more effective infrastructure for presenting and selling products on the marketplaces. The manufacturers were not in the business of retailing their products, and even if they were the inherent channel conflict (they sell to distributor and wholesale - retailer accounts who are not keen on competing with the manufacturer) presents an obstacle. The missing piece was a solution to provide a professional approach to the sale of products on Amazon – one that doesn’t expose them as the retail seller. It also solves the typical issue of selling directly to Amazon which exposes the manufacturer to the whims and arbitrary approach of Amazon.

The solution was an infrastructure to allow the manufacturer to present their products on Amazon in the best possible way, sell more product and keep a higher share of the profit than selling to the traditional distributor or wholesale (retailer) channels while offering a better value proposition to the consumer.

Roles & Responsibilities

EpochBG's Responsibilities

  • Build sales by designing and implementing:
  • Effective product listings with rich “feature – benefits” detail
  • Enhanced product listings with high-resolution photos and media
  • Advertising programs to drive traffic from competitive products to our listings
  • Grow brand and individual products by:
    • Ensuring a uniform “look and feel” across all product listings
    • Soliciting and managing positive product reviews and feedback that informs Consumers

Manufacturer Responsibilities

  • Provide Inventory that is stored at Amazon warehouse(s).
  • Inventory is always available to fulfill Amazon sales.
  • Ship Inventory directly to Amazon master warehouses 
  • Providing image files & copy content
  • Assisting in escalated customer complaints and questions

Work Flow

EPOCHBG Amazon Marketplace Program

 Process

EpochBG Will handle:

  • Building product listings
  • Managing keywords & ad campaigns
  • Monitoring inventory levels
  • Resolving escalated complaints & questions
  • Soliciting feedback & reviews
  • Completing shipment information
  • Providing you with labels for shipment
  • Reconciling shipments with Amazon
  • Reviewing & providing reporting
  • Directing remittances to your bank
  • SKU Analysis
    • EpochBG will review the manufacturer’s products on:
      • Amazon
      • Other Marketplaces
      • Mono-line eCommerce sites
      • The Manufacturer’s direct website
    • EpochBG will review:
      • Product attributes to establish competitive position
      • Pricing
    • Assuming Manufacturer products are already on Amazon, EpochBG will review:
      • Images & Media
      • Bullets
      • Summary
      • Keywords
      • Reviews
      • EpochBG will match up existing Amazon attributes to:
      • Our known KPIs
      • Amazon’s database
      • Establish known deviation from standards to address
  • Competitor Review
    • EpochBG will review Amazon’s database to identify competitor’s products:
      • Pricing
      • Attributes
      • Images & Media
      • Bullets
      • Summary
      • Keywords
      • Reviews
      • Rankings & Sales

    Amazon does:

    • All warehousing
    • All customer-facing tasks:
    • Customer Service
    • Credit Card / Payment Processing
    • Shipments - Returns
    • Most customer complaints
    • Reporting results & remitting cash

    Features & Benefits

    Product Management

    • Features & Benefits consistently and thoroughly presented
    • Images entertain, inform and hold attention
    • SKUs featured prominently on Amazon
    • Build rankings and rating to:
      • Get more views
      • Sell more products

    Brand Management

    • Consistent “look and feel” throughout
    • Position brand to target market
    • Pricing control at retail

    Channel Management

    • Face to Public is a third party retailer – lower channel conflict (no direct sales by Amazon or in your name)
    • Professional marketplace program
    • Lower risk than selling directly to Amazon

    Contact Us with Any Questions