Typical Issues Found on E-Commerce Sites
EpochBG's experience when reviewing E-commerce sites on platforms like Shopify for the first time typically have one or more of the following issues that can lessen the customer experience resulting in lower sales:
• Non-responsive design platform for smartphone and tablets, particularly on WIX and Woo Commerce | • Fonts and Color Schemes not matching the desired customer demographic. We see a lot of light colored text on a white background which is difficult to read at best. |
• Site does not convey contact information well. No company address, phone number, email, etc. Having a Gmail or Yahoo business email address does not convey a professional appearance. | • Customer trust is not developed. No privacy, returns/refunds, terms of service pages developed. No phone number, email address or physical business address provided. |
• URL is odd as it appears on customer browser | • No favicon |
• Shipping expectation by the customer not being met. Free shipping has become the norm in the USA. | • Non-domain email account shown (@gmail, @yahoo, @hotmail, etc) |
• Product titles and descriptions are not optimal | • SSL not activated |
• Slow page load | • Image files not high quality and not optimized |
• No or broken social media links | • Site content has mis-spellings and grammatical errors |
• Limited payment options | • Mandatory pop-ups reducing customer experience |
• Site just isn’t simple, clear and easy to use… A monument built to the site owner and not for the customer. | • Keywords for SEO not optimal. Keywords not selected using data from sites like google trends. |
• Google analytics/webmaster/merchant center accounts not set-up correctly and or not being utilized. | • Low quality and or low number of Backlinks |